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Today I encountered another organisation paying way too much for way too little in terms of their hosting account. This is a real pet peeve of mine and something I see all the time!
I suppose people purchase these services for 2 reasons:
1. Lack of knowledge about what’s considered a good deal when it comes to making your own website
2. Ease of use – a lot of these services include a free ‘web builder’, so people feel they can make a website even if they’re not website savvy
But – what you end up with is a greatly overpriced package and a rather naff looking website based on a very basic template. You miss out on many features that you could be getting for less money elsewhere!
So, let’s put an end to this waste of money which is all the more important when it comes to charities and non-profit orgs who’ve worked hard to raise the funds in the first place.
Making a website for your charity/non-profit org
To do list:
PART 1 (covered in this guide)
1. Buy your hosting & domain name
(*if you already have this you can move on to step 2)
PART 2 (covered in the next guide)
4. Add content to the website
5. (Optional) Set up email addresses at your domain name (i.e. yourwebsite.com)
6. (Optional) Do a little extra legwork to get more traffic and better results in the search engines like Google
1. Buying your hosting & domain name
Buying hosting and a domain name is just like buying anything else on the web. You add your details, give them your payment info and your order is placed. The process is quite self-explanatory (but we’ve included some extra detailed instructions below for anyone who’s unsure).
We recommend tsohost hosting because we use them and feel comfortable recommending them. They provide a good quality service with lots of features for a great price (currently around £3.50 per month). Oh, and you get a free domain included!
> Go to tsohost to order my domain and hosting now
(*opens in new window)
If you need some more help with the process of ordering your hosting and domain you can read our extra details below, otherwise you can now move on to Step 2.
2. Install software to run your website
WordPress is the best choice of software for running your charity/non-profit website.
I wouldn’t normally make such a blanket statement but in this case I think it’s true and I’ll tell you why:
– WordPress is FREE
– WordPress is easy to use
– WordPress is a hugely popular website software and it has millions of users all over the world. Because of this it’s very stable and regularly updated and improved
– WordPress allows you to add pretty much any feature you will need via the use of ‘plugins’ – extra bits of software you can install with just a few clicks to give your site extra features, for example – contact forms, photo galleries, shop facilities and lots, lots more
– WordPress allows you to use ‘themes’ which can change the design of your whole site, with just a few clicks. And there’s thousands of free and paid themes available to choose from
Once you’ve received the email from tsohost containing your login details, login to your hosting account.
Once logged in, scroll down the page until you see the ‘Install Applications’ link’, and click that.
On the next page, find WordPress and click the green ‘Install’ button to install the WordPress software.
Once the installation is complete, the location of your WordPress installation and your login details will be displayed. Make sure you make a note of the WordPress login details as you will need these to manage your website.
3. Edit some settings in the software and choose a design for your website
Login to your WordPress admin dashboard at http://yourwebsite.com/wp-admin (replacing the yourwebsite.com part with your own domain name)
(The dashboard page can be a bit cluttered so if you’d like to avoid seeing all that stuff every time you login, click the ‘Screen Options’ tab on the top right of the page, click to un-tick any items you don’t need – I’d leave the ‘Right Now’ and ‘Recent Comments’, the rest you can probably get rid of – then click the ‘Screen Options’ tab again to hide those settings.)
Your home page
Because WordPress is primarily used as a blogging tool, by default the home page (that’s the first page people see when they visit your domain name, it’s also known as the index page) is set to show the latest blog posts.
We’re going to be using this WordPress installation as more of a standard website than a blog, so we want our home page to show something else.
First we have to create a page that will be your home page. To do this click the ‘Pages’ link on the left of the screen, then click ‘Add New’.
One the ‘Add New Page’ screen, add a title for the page, for example ‘Home’. You don’t need to add any content to the page yet, you can just click the ‘Publish’ button on the right.
Now we need to tell WordPress that we want that page to be our home page instead of it displaying our latest blog posts. To do this, click on the ‘Settings’ link on the left of the screen, then click ‘Reading’ from the list that appears below.
On the next page, change the ‘Front Page’ setting to ‘A static page’, and choose ‘Home’ as the front page. Set the ‘Posts page’ to ‘Sample page’ (that’s just a page that is automatically created as part of the default WordPress installation, you can change the title to ‘Latest Posts’ or ‘Blog’ later on)
Hit the ‘Save changes’ button at the bottom of the page. Now if you take a look at your website home page (http://yourwebsite.com) it should be displaying a blank page with the ‘Home’ title at the top.
Website design (aka your website ‘theme’)
We’re working on some free WordPress themes specially for charities and non-profits, but they’re not ready yet so for now –
There’s lots of great free designs available for WordPress and you can access them directly from your admin dashboard.
Click on the ‘Appearance’ link on the left of the screen, then click ‘Themes’.
On the Themes page, click the ‘Install Themes’ tab at the top of the page.
You can then search the available themes and filter the results by:
– Colour – pick a colour that fits with the ‘branding’ of your organisation. Creating a good brand presence for a charity is probably of as much importance as it is for retail businesses. It helps instil confidence in your organisation when people recognise your brand.
– Columns – the number of columns on the page (for example, this page has 2 columns – the main content and the sidebar on the right) and whether or not you want your sidebar on the left or the right. Left is good if you want to use that column for a navigation menu area, otherwise right is usually best.
– Width – the width of the content on your website pages – with a fixed width theme, the page will be the same width for all users, with a flexible width the page will stretch or contract depending on the width of the user’s monitor.
– Subject – you aren’t likely to need to this for your charity website, but it lets you find themes based on holidays or seasons, or specifically made for photo-blogging websites
Make your selections as necessary. If you’re unsure about what you need, just pick a colour and leave the rest of the settings as is.
After you hit the ‘Find Themes’ button, you’ll be shown the results of your search. Under each little image preview there are links to install or preview the theme.
Once you’ve found a theme you think you’d like to use, click the ‘Install’ link and a box will pop up to confirm the install. Click the ‘install’ button and the theme will then be installed. This only takes a second and on the next page you should see confirmation that it has been installed.
Click the ‘Activate’ link to turn on the theme for your website.
Now visit your website home page to see the new theme – for easy access to your home page there’s a link near the top left of the admin dashboard. This will display the name of your website, this is how ours looks here at Websites For Charity:
Ok, you’ve done it! You’ve made it through our ‘How to make an effective low cost website for your charity or non-profit organisation’ guide.
Thanks for reading! If you’ve got any questions feel free to leave us a comment below.